Why 75% of My Clients Are Women Seeking A Different Kind of Car Finding Service in Devon

One question I’m often asked as an independent car finding service in Devon is:

“Why are most of your clients women?”

The answer is simple.

Around 75% of the people who use my car finding service in Exeter and East Devon are women wanting a car buying experience that feels respectful, transparent and pressure-free.

And that’s exactly what I provide.

A Car Buying Experience That Feels Different

The traditional car sales model can feel overwhelming. Whether you’re visiting dealerships in Exeter, travelling across Devon, or searching online nationally, it can be hard to know who to trust.

Many of my female clients tell me they have experienced:

• Misogynistic behaviour by some car dealers.

• Being sold cars under pressure that were not right for their needs.

• Car dealers talking only to their partner and feeling ignored or dismissed because they’re a woman.

• Not being attended to and leaving without being spoken to at all.

• Being talked down to and patronised.

That’s where an independent car finder in Devon makes all the difference.

I don’t sell cars.

I work for the buyer whatever their gender, with respect and loyalty.

Yes, I’m a man, but my female clients have said they find my approach empathetic and helpful when bridging the gap to predominantly male car dealers.

I should add that I recently accompanied two female clients to car dealerships where they had excellent service from female and male car dealers! Perhaps times are a changing.

Why So Many Women Use My Car Finding Service

This isn’t about gender targeting. I don’t market specifically to women and I serve anyone who wants help buying a car.

But the reason 75% of my clients are female comes down to how I operate:

1. Clear, Honest Communication

No ego. No jargon. No assumption that you “should” know something.

If you don’t understand the difference between car types, engine options, or ownership costs - that’s completely fine. I explain everything clearly so you can make an informed decision. Equally, I won’t teach you to suck eggs if you have a good knowledge base.

2. No Pressure, No Commission-Driven Sales

Dealerships sell stock.

I find the right car for your needs. I’m only interested in your needs. No one else!

My independence and approach are why women in Devon and the South West of England choose to use my professional car finding service rather than going it alone.

3. Protection From Costly Mistakes

Cars are one of the biggest purchases most people make.

Using a trusted independent car finder in Exeter means you reduce the risk of:

• Overpaying.

• Buying a poorly prepared vehicle.

• Finding that your new car has hidden accident or finance history.

• Problematic ownership records.

• Buying a car that simply isn’t suitable for your needs.

You get experience on your side and someone who will listen carefully to your needs.

Local Knowledge, National Reach

Being based in East Devon near Exeter I have a strong knowledge of the local market — but my UK-wide car finding service means I’m not limited to what’s nearby.

Sometimes the right car is in Bristol.
Sometimes it’s in Manchester.
Sometimes it’s just down the road in Exeter.

The key is access to the full market - not just one forecourt.

That’s the advantage of using an independent car finding specialist covering Devon, Cornwall, Somerset and Dorset, while operating nationally.

Word of Mouth Across Devon and Beyond

I’m proud that most of my work comes through referrals.

• One client in Exeter recommends me to a friend in Sidmouth.

• A family in Honiton refers their sister in Somerset.

• A Cornwall client tells a colleague in Dorset.

Trust spreads - especially when people feel supported during what can be a stressful process. My ideal scenario is that you are so happy with my services that you recommend me to those you care about.

Car Buying Shouldn’t Feel Intimidating

Whether you’re:

• A successful businesswoman in Exeter who is short on time

• A busy mum in Budleigh Salterton

• Retiring alone to the South West

Car buying should feel straightforward and the process should only benefit you.

My goal is simple:

• Clear advice

• Transparent pricing and service levels

• Honest guidance

• The right car for you

No pressure. No upselling. No agenda. Your needs are my focus.

That Honest Car Guy
Independent Car Finding & Sourcing Service
Based in East Devon near Exeter
Working Across the South West of England & the UK

Straight talking. No pressure. Just the right car for you!